I found it kawaii (in this case it means lovely + funny) that the Japanese government recently decided to extensively promote Japanese sweets along with other cultural products in overseas markets. To begin with, they are planning to hold a large scale Japanese sweets fair or something similar in Taipei this autumn. After that the fair will travel to other countries.
wisteria blossom-shaped wagashi cake
chocolate coated bamboo shoot shaped cookies called Takenoko-no-sato
Japan imports lots of sweets from abroad. It is quite a sight every year to see many foreign confectionery makers together with Japanese ones sell chocolate products for the forthcoming Valentine’s day. As for chocolate, I suppose Japanese matcha green tea chocolate might stand a chance in foreign markets judging from the Amazon reviews on Nestle’s matcha flavored kit kats.
a variety of matcha green tea chocolate
Many Japanese confectioneries produce matcha green tea chocolate, candies and cakes. I think each country has its own delicious sweets and I’d love to know what sweets you'd want to export to other countries if you were in charge of such a promotion.
The tea-picking season has just begun and newly picked tea will soon be available around the country. I always like to enjoy tasting the first tea of the season with spring flower shaped wagashi sweets. I sometimes hesitate to eat them, however, because they look so delicate. I’m afraid that those edible flowers are not suited to exporting, though.
tree peonies ↑ and peony-shaped wagashi cake ↓